Optimize Communication of Data: Innovative Methods Define Efficacy, Transforming Real World Digital Therapeutic Data into Compelling Visualizations and Scientific Communications
Situation
Client has developed a first in class digital therapeutic mobile application that represents an innovative step change forward in providing real time therapy, longitudinal tracking over time, community benchmarking, and gamified reward systems
Client has collected data on tens of thousands of real world usage
Challenge
Client struggles to communicate what exactly the therapy is and how it works. There is a lack of a effective, compelling communication strategy to communicate the therapy’s unique approach and efficacy
Although lots of real world usage and data, client had only a few examples demonstrating the therapy’s effectiveness and what examples were available were superficial and difficult to understand
Client lacked an organized and prioritized approach to analyze its real world data to further support products’ efficacy
The Xelay Approach
Created a scientifically supported, clinically meaningful, and differentiated positioning via an agreed upon concise and compelling scientific narrative and an organized database library of statements and claims with references and support
Understood the details of how data was collected, established what are the clinical implications of the information, and developed new methodologies for defining efficacy in easy to understand and visually captivating graphical displays
Designed a comprehensive analytics strategy with rigorous methodologies, conducted tens of thousands of analysis to investigate products’ real world performances, and produced thousands of graphical slides with consistent and compelling visualization for investor relations and medical communications use
